With over 30 internationally recognised industry awards to my name, craft and excellence is at the heart of my work. Whether it’s film, animation, print or social, I pride myself on creating emotional and engaging creative work that will add value and grow any brand.
Make up your own mind:
I launched the ‘Make up your own mind’ initiative, creating the initial recruitment drive and inviting a nation of parents and their children to collaborate in the creation of the advertising.
MCDONALD’S COLLABORATION
The ads:
Those who took up the challenge were sent an ‘Ad-in-a-box’ which contained a camera, pens, scrap books, notepads and paper. Everything they might need to design and document the story of their farm visit. In collaboration with me I guided them to create their own work, ensuring the self generated style was kept and it felt honest and true.
Additional work:
Along wih the Parent and child generated advertising, creatives worked into me coming up with additional concepts sush as truck side messaging that was tonally in keeping with the existing campaign.
MCDONALD’S COLLABORATION
