With over 30 internationally recognised industry awards to my name, craft and excellence is at the heart of my work. Whether it’s film, animation, print or social, I pride myself on creating emotional and engaging creative work that will add value and grow any brand.
Lead brand work:
Below is a sample of the creative collaboration that I led on the Lloyds Bank account. Entrusted by the client for setting the tone, strategy and craft style, other disciplines and companies then worked into me creating their own work on the brand.
LLOYDS BANK COLLABORATION
IPA Effectiveness Bronze winner
Below is a sort film showing the effectiveness of the brand during my time as CD. With a revenue increase of 123% and a ROI of £1.65 for every £1 invested.
Product specific
Under my creative control this allowed other teams to work into me and create product specific commercials that followed the creative standards and messaging values of the main brand films.
Photographers/Social Content
Collaborating with specialist on set photographers and social content creators was essential on such a complex production. This enabled me to oversee the capturing of the imagery and footage needed whilst giving a range of creators the freedom to operate remotely getting the best results.
Creating a Style and tone of voice guide:
In collaboration with Rufus Leonard, Lloyds Banking Group appointed design agency, a colour and imagery style was created that would set the template for further work for other creators to draw inspiration from.
Implementing a Style Guide:
Once this imagery style and palette had been agreed with both myself, Rufus Leonard and client, creative teams and designers were able to make more focused choices when selecting imagery. Whether that be concepting for ads, creating in branch posters or updating website messaging.
LLOYDS BANK COLLABORATION
Implementing a Style Guide:
In collaboration with Rufus Leonard creating a set of robust brandguides that allowed creative flexibility along with consistent messaging.
Banking portfolio:
I then oversaw other brands within in Lloyds Banking portfolio being updated with similar core values as the main brand campaign whilst still having its own communication voice ie Club Lloyds their account with premium benefits.
